The Trade Up Is Dead – Long Live the Trade Up!

As we told you many times, and in many ways, the special Citrix XenDesktop Trade-Up promotion ended on June 30. However, as we expected, Citrix has announced a new trade-up promotion. So there is still a migration path from XenApp to XenDesktop, although (as we also expected) it will cost you more than it would have had you acted before June 30.

You can still get the two-for-one deal if (1) your Subscription Advantage is current, and (2) you trade up all of your XenApp licenses.

Citrix has also extended the trade-up offer to customers who own XenApp Fundamentals (a.k.a. Access Essentials), which is great news. Under the earlier promo, these customers would have had to upgrade to XenApp Enterprise first, and then trade up to XenDesktop. Now they can trade up for the same price as customers who own XenApp Advanced Edition (although the two-for-one deal is not available for XenApp Fundamentals).

Here’s the pricing matrix for the new promo, which will run through December 31, 2010 (click graphic to view full size):

XenDesktop Trade Up Pricing, July 1 - Dec 31, 2010